Blog

Jul 29, 2023

Juventus Women ink Fem shirt sponsorship

Juventus Italian soccer titans Juventus have announced Fem as the new front-of-shirt sponsor for their women’s team. Fem’s website is targeted towards a female audience of all ages, with a particular

Juventus

Italian soccer titans Juventus have announced Fem as the new front-of-shirt sponsor for their women’s team.

Fem’s website is targeted towards a female audience of all ages, with a particular focus on engaging millennials.

“The partnership with Juventus puts Fem at the centre of a sport that we are used to seeing for the men’s side, but which has [been] so much more hidden,” said Daria Bernardoni, general manager of Fem.

“Discovering the world of women’s football with Juventus Women will allow us to tell the stories of so many female athletes who share their passion but, like all women, face daily challenges in sport and in life.”

Fem’s logo will debut on Juventus Women’s jersey during their Gamper Trophy clash with Barcelona on 24th August.

Enjoying SportsPro content? Create your account and get enhanced access to all the latest stories.

Already have an account? Log in now